A³ Assortment Analytics
Plan categories 12x faster, 5x cheaper
Co-developed with Colruyt Group and in daily use by their category managers. A³ segments assortments by the attributes that matter, so you can spot opportunities your competitors miss.
Capabilities
What A³ does
Segment by key attributes
Segment assortments by colours, flavours, scents, packaging, volume and other category-specific attributes - automatically.
Spot crowded and under-served segments
Identify where competitors are over-investing and where gaps in the market exist for your own brand or private label.
National brand vs private label
Compare assortment composition, pricing and positioning between national brands and private label across retailers.
Find white-space
Discover product segments where demand exists but supply is thin - opportunities for new listings or range extensions.
Process
How it works
Up to ~3% category revenue uplift through data-driven assortment decisions.