Matchmaker
Compare products that are genuinely equivalent
AI-assisted matching across retailers, banners and countries. Each match carries a comparability score. Human reviewers validate every suggestion before it reaches your dataset.
Methodology
How the matching works
Multiple signal types combine to find the right match - not just the closest text string.
Text + attribute signals
Product names, descriptions, specifications and attributes are compared across retailers using NLP and structured attribute matching.
Image signals
Visual similarity scoring identifies matches that text alone would miss - especially for private label products with different naming conventions.
Exact and similar matches
Distinguish between identical products sold under the same EAN and similar products that are comparable but not identical.
Private-label specialism
Private-label-to-private-label matching is a core strength. Compare own-brand products across retailers where no shared identifier exists.
The suite
Match Review
Match Maker
Match Overview
Flagship feature
Side-by-Side comparison
Compare a product against the competition in one view.
Quality metrics
Ingredients, Nutri-Score, volume, packaging and product descriptions side by side.
Cross-retailer view
See how the same or equivalent product appears across every retailer in your coverage.
See Matchmaker in action
Book a demo and we’ll show you matching across your categories and retailers.
Book a demo