case-study
Colruyt Group's secret to private label quality
How Colruyt Group uses Daltix data to benchmark private-label products against national brands and competitors.
Daltix Team
Private label is no longer just about price. Consumers expect quality, transparency and competitive specifications. For a retailer like Colruyt Group, maintaining that quality across hundreds of private-label products requires constant benchmarking.
The challenge
Comparing private-label products across retailers is harder than comparing branded ones. There’s no shared EAN. Naming conventions differ. Pack sizes and formulations vary. Traditional matching approaches fail.
The Daltix approach
Daltix’s Matchmaker uses multiple signal types - text, attributes and image analysis - to match private-label products where no common identifier exists. Each match carries a comparability score, and human reviewers validate every suggestion.
The result
Colruyt Group’s category managers can now:
- Compare their private-label range against competitors’ private-label ranges
- Track quality attributes (ingredients, Nutri-Score, packaging) side by side
- Identify gaps and opportunities for range improvement
Book a demo to see private-label matching in action.